Users will soon have a updated setting that enables them to cut down on the quantity of AI-created media appearing in their timelines. This step comes as the platform announced that it now features over 1 thousand million AI videos.
Pilot Phase and Launch
This change is undergoing trials over the following weeks before a global release. This advancement coincides with a surge in AI-generated material, driven by emerging video-generation tools.
The Broader AI Trend
It has been noted that approximately 10% of the fastest-growing video streams on a popular video site exclusively feature content made by AI. A large amount of this material is considered low-quality AI content, a term for poor-quality, bulk-generated content that is often absurd or surreal.
Our research shows that many people enjoy content made with AI tools, including computer-generated images to educational videos, and we intend to offer the community the power to increase or decrease of that, based on their own preferences,” commented a company executive.
Volume and Proportions
The platform announced that there are presently 1.3bn videos on its app identified as AI-generated. Collectively, more than 100 mn pieces of content are uploaded to the service every day, making AI content a minor percentage of its complete catalog.
Customizing Your Feed
Viewers will be in a position to decrease or raise the level of AI content they see by accessing the “manage topic” setting in the platform and choosing “AI-generated content”. Additional categories that are already be controlled under the filter cover current affairs, clothing, cosmetics, and movement.
AI Disclosure Rules
TikTok’s policies oblige content makers to identify convincing artificially created content, and it bans malicious deepfakes of well-known individuals or critical incidents. Any authentic-looking AI video that is not labeled can be removed under its community policies.
In addition, the app will now attach an AI-generated label to content produced via its built-in AI features, or identified by an cross-platform project for spotting content made by AI. This action is designed to deter users from attempting to evade the disclosure requirement.
AI Literacy Programs
The company is also establishing a $2m AI literacy fund for specialists and groups to create learning resources about using AI responsibly. This project will benefit non-profit groups focused on educating computer science.
Content Safety Approach
The video-sharing app has justified its content review process, amid debate over intentions to make redundant a large number of review team members in the UK. It is planning to eliminate 439 jobs in its content moderation division in the UK capital, with worker representatives and digital protection specialists voicing alarm that people are being substituted by machine-led review.
A company official clarified that people-led review would still have a role, but AI can protect employees by filtering out the most harmful content ahead of it is viewed by people. TikTok reported a notable drop in explicit and harmful content reviewed by human moderators over the past year due to reliance on its automated systems.
It is vital to integrate people and machines to maintain a secure environment,” she said. “We’ll have humans as involved in the system, but we also think it’s extremely critical to limit contact with harmful content as quickly as possible, which is where a lot of the machine support is proving valuable operate efficiently.”
